Jul 18, 2007

Nigeria’s Silverbird Uses Volicon Observer® to Verify Aired Spots and Keep Ad Revenues Steady

“The Observer allows us to track our daily broadcasts and supply our advertising clients with clear proof that we’ve met the conditions of their media purchase orders. Easy access to recorded clips allows us to build trust with our advertisers and maintain an uninterrupted revenue stream from the airing of ad spots. We’re also able to use the content recorded by the Observer to keep an up-to-date archive of our broadcasts and enhance new broadcasts with the addition of archived clips.”

Volicon, a leading provider of media monitoring, recording, archiving, and streaming solutions, today announced that Silverbird Communications, based in Lagos, Nigeria, is using the Observer® multichannel media monitoring system to log the daily broadcasts of its television channel. The Observer system provides Silverbird with an efficient means by which to verify compliance with advertising contracts and provide immediate and conclusive proof of aired spots.

“The Observer allows us to track our daily broadcasts and supply our advertising clients with clear proof that we’ve met the conditions of their media purchase orders,” said Odio Abiobele, head of the IT Department at Silverbird Communications. “Easy access to recorded clips allows us to build trust with our advertisers and maintain an uninterrupted revenue stream from the airing of ad spots. We’re also able to use the content recorded by the Observer to keep an up-to-date archive of our broadcasts and enhance new broadcasts with the addition of archived clips.”

Volicon’s award-winning Observer streamlines monitoring workflows in TV station marketing and operations departments, providing robust search capabilities along with quality control monitoring, ad verification and video affidavit, and centralized monitoring and viewing. The Observer gives users at Silverbird simultaneous access to live and archived content from the desktop using a Microsoft Internet Explorer®-compatible interface. Users can log broadcasts being continually recorded by the Observer system and later retrieve and analyze video clips, locally or remotely.

The Observer’s ad verification and video affidavit functionality provides access to transmitted ads and supplies proof of airing. The system can automatically import as-run logs and allow operators to find and review ads and aired content via a Web-based interface. Clip lists featuring specific aired content can be exported to customers for quick confirmation that the contract terms have been met. With immediate proof that a spot has been aired, broadcasters such as Silverbird see collection times go down and revenues go up.

Events

Events
HDWorld Booth 1157 October 15-16 2008

Volicon’s Observer HD is the industry’s premier High Definition content monitoring solution for Broadcasters.

Observer …

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Awards

awards
Volicon Observer wins TV Technology STAR Award @ IBC 2006

Volicon, a leading provider of advanced solutions for monitoring broadcasts, logging, archiving, and streaming of digital video, …

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About Volicon

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About Volicon

Company Profile

Volicon is the leading supplier of broadcast monitoring systems used by broadcasters and cable …

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