With new media emerging as a viable economic value chain, broadcasters and networks are faced with an explosion in possibilities for repurposing their content to maximize its value. While new media presents this opportunity, operators need to be able to integrate repurposing into their already existing video production chain to maximize revenues opportunities while minimizing expenses.

The Producer content repurposing module enables content owners to easily leverage their broadcast assets in the new media world where one program can be delivered to multiple portals: broadcast, web clips, over-the-top TV, and mobile video. The Producer is fully integrated with the Observer monitoring and logging platform as well as the program metadata from the customer’s automation system. This allows easy clip identification, verification and repurposing from a single interface – enabling an easy and profitable entry into new media. With the full range of codecs, bit rates, resolutions and quality settings available, the Producer enables operators to deploy one system that will handle all of their repurposing requirements.

Key Benefits

• Allows full monetization of broadcast assets
• Easy to set up and operate
• Fully integrated with Observer platform
• Content import (Observer) integration
• Rhozet™ industry standard transcoding
• Full selection of A/V codecs and containers
• Web interface for local or remote administration and operation
• Full Observer archival access
• Observer system for A/V ingest and archival
• Producer HW Server
• Observer central server optional
• Desktop or mobile portal publishing
• Internally repurposing live breaking news
• Repurposing content for editorials
• Reformatting for long term archival

Products

• Overview
• Observer
• Observer Professional
• Observer Enterprise
• Observer RPM
• Content Matching
• Producer